Marketing Internet

Cuprins:

Introducere

Capitolul1

Marketing via Internet

1.1 Internet -scurt istoric

1.2 De ce o prezenta Internet?

1.3 De la marketingul traditional la marketingul in Internet

Capitolul 2

Internet -instrument de marketing

2.1 Internet - instrument de cercetare

2.2 Internet -instrument de promovare

2.2.1.Publicitatea traditionala versus publicitatea on-line

2.2.2.Promovarea in Internet

2.3 Internet -instrument de distributie

Capitolul 3

Internet si Marketing in Internet in Republica Moldova

Incheiere

Bibliografie